Box Office Battle - August 5th

Today is a Friday. In fact, some may even call it a freaky Friday. Why? Probably because we have two major films releasing, one of which involves genetically mutated super animals and the other one stars the deadly duo of James Franco and Tom Felton. I seem to have mostly righted the ship - minus America's penchant for those damn Smurfs and the Katy Perry/Neil Patrick Harris combo - after a string of lackluster weeks, though my numbers and guesses could always use a bit more improvement. So today I am going to cross the streams, channel the super powered gas (that is totally legal and not a hallucinogen), and luck myself in to a couple of predictions that you can take to the bank. Or at least to your bookie. It should be noted that I take no responsibility for any actions you may or may not take as a result of this article. We're making some money this week baby! And so are movies, well at least one of them anyhow.

Box Office Battle - July 29th

I should probably reconsider the purpose of this column. In an attempt to show off my amazing knowledge to the world of my many reader(s), it seems I have been caught with my pants down facing the mirror. After last week's mess of a guess where I - and to be fair just about everyone else on the internet - underestimated just how much America loves movies about America...or captains of America as the case my be, I have had to grapple with the fact that I may be trying to gauge the country's cultural pulse with a scalpel rather than a stethoscope. Now with three major motion pictures muscling their way in to theaters I have put aside all misconceived medical metaphors to make my movie money estimates for the coming weekend.